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YOUSUF ILHAMUDDIN CEO, 4Direction Real Estate

About the CEO

Dubai real estate market is considered as one of the most exciting markets in the world with extreme volatility, it serves as a catalyst to investors worldwide.
Regardless of economic climate worldwide, Dubai remains and will continue to soar beyond expectations and this we attribute to the vision and execution of success platforms of the leadership of not only Dubai, the UAE as a whole.

4 Direction Real Estate Broker established in 2006 ,firm in all the pressures, recession, growth, stale and positive progress of the market with our continued message:

‘Our client is our best asset which we serve with the highest integrity by selecting professionals that are educated, knowledgeable and experienced in Dubai Real Estate.
We are a forward-looking, dynamic and diverse investment house and we offer a wide range of professional real estate services which includes the following, though not limited to sales, leasing, off-plan investment opportunities, property management, facility management services across the commercial and residential sectors, for both investors and occupants.

We understand the ethos of customer retention and align ourselves with this by our continued strive for excellent customer service.

Being the CEO of 4 Direction Real Estate, my biggest accomplishments are indeed the strengths that I maintain as the head of such a successful and well-respected agency. My interpersonal skills are at my core and I have had great successes in customer service management and negotiations across the board. I hold a degree in Economics, which is vital in my line of work in the Middle East as we are constantly in an ever-changing environment. In further relation to this, my view of adaptation has allowed me to work as a Marketing, Sales and HR Manager for 4 Direction before taking the place of CEO. As the head, I have provided the company with a strong sense of direction by bringing it in line with high standards and having a constant penchant for success.
Being in charge of an ever-developing company, it is necessary to have a vision that reflects this. My first thought is regional expansion in the field of property management should be a priority for us. It is necessary to spread our success throughout the region and not just focus on one specific city or country. 4 Direction Real Estate is a firm that believes in respect and trust, which should indeed be felt by every potential client in the market. I certainly feel that we are a driving force for good in today’s world and increasing our assets and investments further afield will only add to our success in the long run. Secondly, I believe that development, adaptation and a strong base of key customers are key to maintaining our position as a leader. Our reputation is already a firm standing one that resonates with all of our stakeholders and I am proud to say that this reputation is upheld by our hard working team that stops at nothing to secure satisfaction.
Implementing the vision held by the company are methods that I have perfected over the years. I do not believe that size matters when it comes to running a highly successful business, in fact, a lean operation with a sole focus on quality is key. I always aim to keep our workings only to what is necessary in order to focus on what we really need to return to our clients, that being satisfaction and contentment. As the head of 4 Direction Real Estate, my thinking is in constant regard to my clients and stakeholders. What is a company without its stakeholders? It is not only a single being, it constitutes of a number of different entities spanning from its workers, and to the clients that make it what it is today. Without one of these vital assets, the company will cease to exist.
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